Microgreens brand guidlines
Overview
The Pick’d Brand Guide defines a clean, cohesive identity for a microgreen powder brand. It features clear logo and packaging guidelines, a natural green color palette, and modern typography. With a friendly, confident voice and a focus on health-conscious moms, the brand emphasizes simplicity, authenticity, and everyday wellness.
Approach
My approach centered on close collaboration with the client and my team of designers to bring their vision to life. We worked together to create a brand that feels fresh, trustworthy, and aligned with the natural benefits of microgreens. Through consistent communication and feedback, we developed a clear visual system and packaging strategy that reflects the client’s values and connects with their target audience.
