Planning , Designing, and marketing for the ORC's first ever film festival
Overview
As Digital Marketing and Content Strategist for the Outdoor Resource Center, I led the branding, design, and promotion of the first-ever Mountain Motion Film Festival. In just one month, our team launched a cohesive campaign that brought together over 400 attendees, 25+ film submissions, and high community engagement—all while overcoming major venue and schedule changes.
Approach
I collaborated closely with my team and campus departments to develop a strong brand identity, guide design decisions, and lead hands-on promotions. From logo design to social media reels, I ensured every element reflected the adventurous spirit of the festival and resonated with our outdoor-loving audience.
