hidden narratives in packaging
I challenged myself to design one new package everyday for 18 days
Overview
This 18-day packaging challenge combined rapid creative execution with strategic marketing. Each day, I designed a unique package for a different product or brand, resulting in 18 distinct, market-driven designs. The goal was to craft visually compelling packaging that connects with specific target audiences, blending brand storytelling with bold, trend-aware visuals under tight deadlines.
Approach
Working independently, I led every stage from audience research to design execution. I analyzed consumer trends, identified gaps in existing packaging, and developed visual styles that aligned with each product’s market. Through fast-paced sketching and refinement, I produced packaging that stood out both on shelves and in strategy—balancing creativity with marketing insight.
