WHAT IF FASHION COULD DO MORE THAN JUST MAKE A STATEMENT? WHAT IF IT COULD MAKE A DIFFERENCE? I BUILT AND DESIGNED ONNEE (OH-NAY) FROM THE GROUND UP IN COLLABORATION WITH A TEAM OF 3 OTHER CREATIVES. WE BUILT THE BRAND, ILLUSTRATED T-SHIRTS, DESIGNED A WEBSITE, AND MORE.
Overview
ONNEE is built on the belief that fashion can be a force for good—every design directly supports a nonprofit and helps tell their story in a way that’s wearable, personal, and impactful. At the heart of each shirt is more than just art: a built-in QR code connects wearers to the nonprofit’s mission, turning each design into a tool for awareness and action. My role focused on bringing that vision to life through brand development, cause-driven illustration, and project management. From logo design to custom shirt graphics, I aimed to make every element feel intentional, mission-aligned, and built to connect.
Approach
As Project Manager, Brand Designer, and Illustrator, I helped lead ONNEE from concept to completion. I set the creative direction, managed the timeline, and kept our team organized and aligned throughout the process. I started the branding phase with moodboards and wordmaps, built our rotation system to keep ideas fresh, and led feedback cycles to push each design further. I created the ONNEE logo and visual identity, illustrated several of the t-shirt designs, and made sure each one connected visually and emotionally to the nonprofit it represented. In addition, I led all product photography, built final mockups, and helped shape the overall look and feel of the brand across every touchpoint.
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