What if fashing could do more than just make a statement? What if it could make a difference? I built and designed ONNEE (Oh-nay) from the ground up in collaboration with a team of 3 other creatives. We built the brand, illustrated t-shirts, designed a website, and more.
Overview
ONNEE is built on the belief that fashion can be a force for good—every design directly supports a nonprofit and helps tell their story in a way that’s wearable, personal, and impactful. At the heart of each shirt is more than just art: a built-in QR code connects wearers to the nonprofit’s mission, turning each design into a tool for awareness and action. My role focused on bringing that vision to life through brand development, cause-driven illustration, and project management. From logo design to custom shirt graphics, I aimed to make every element feel intentional, mission-aligned, and built to connect.
Approach
As Project Manager, Brand Designer, and Illustrator, I helped lead ONNEE from concept to completion. I set the creative direction, managed the timeline, and kept our team organized and aligned throughout the process. I started the branding phase with moodboards and wordmaps, built our rotation system to keep ideas fresh, and led feedback cycles to push each design further. I created the ONNEE logo and visual identity, illustrated several of the t-shirt designs, and made sure each one connected visually and emotionally to the nonprofit it represented. In addition, I led all product photography, built final mockups, and helped shape the overall look and feel of the brand across every touchpoint.
View Case Study
