Custom Fit Labs was a client that asked me to build them from the ground up. This is including the brand identity, the packaging, website, and other marketing materials.
Overview
Custom Fit Labs is redefining everyday oral care with custom-fit bite guards and whitening trays that are high quality, affordable, and made for real life. I had the opportunity to build the visual identity and marketing materials for the launch of Custom Fit Labs.
Approach
Scheduling weekly meetings, I was able to effectively work with my client to ensure the designs and visual direction was meeting his vision for Custom Fit Labs. Over the course of a few months we had a brand that I exceeding his expectations.
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